Elisabete Sá
PhD Marketing and Strategy (University of Minho)
Elisabete Sá is Assistant Professor at the department of Management of the School of Economics and Management at the University of Minho since 2002. She is PhD in Marketing and Strategy and holds a master degree in Management. Elisabete Sá also develops various activities in the business world. Presently she is scientific mentor of academic spin offs, nascent ventures within University of Minho. She is also involved in marketing and management consultancy activities, particularly targeting technology-based new ventures. Elisabete Sá is also involved in consultancy projects for bigger organizations, such as IB-S (Instituto de Ciência e Inovação para a Bio-Sustentabilidade); P-Bio (Associação Portuguesa de Bioindústrias) and EDP.
Selected publications
Morsi, N., Sá, E., & Silva, J. (2025). Walking away: Investigating the adverse impact of FOMO appeals on FOMO-prone consumers. Business Horizons, 68(2), 197–212. DOI
Elmashhara, M. G., Silva, J., Sá, E., Carvalho, A., & Rezazadeh, A. (2022). Factors influencing user behaviour in micromobility sharing systems: A systematic literature review and research directions. Travel Behaviour and Society, 27, 1–25. DOI
Silva, A., Sá, E., Silva, J., & Pinho, J. C. (2021). Dance is for all: A social marketing intervention with children and adolescents to reduce prejudice towards boys who dance. International Journal of Environmental Research and Public Health, 18(13), 6861. DOI
Silva, J., Sá, E. S., Escadas, M., & Carvalho, J. (2021). The influence of ambient scent on the passengers’ experience, emotions and behavioral intentions: An experimental study in a Public Bus service. Transport Policy, 106, 88–98. DOI
Sá, E. S., & Pinho, J. C. M. R. (2019). Effect of entrepreneurial framework conditions on R&D transfer to new and growing firms: The case of European Union innovation-driven countries. Technological Forecasting and Social Change, 141, 47–58.
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Publications
Morsi, N., Sá, E., & Silva, J. (2025). Walking away: Investigating the adverse impact of FOMO appeals on FOMO-prone consumers. Business Horizons, 68(2), 197–212. DOI
Leite, Z. N., & Sá, E. S. (2024). Microfinance institutions managers' motivation towards environment protection through green microfinance: the case of the developing country of Cabo Verde. International Journal of Bank Marketing, 42(4), 745–764. DOI +info
Matos, N., Duarte, P. A. O., & Sá, E. S. (2024). Once-in-a-lifetime leisure experiences (OLLE): The role of Flow, novelty, and interpersonal interaction on tourists’ satisfaction and memories. Journal of Vacation Marketing, 30(3), 615–632. DOI
Pinho, J. C., & Sá, E. (2023). Cross-cultural cognitive conditions and gender differences in the entrepreneurial activity during the COVID-19 pandemic. Gender in Management, 38(5), 634–652. +info
Elmashhara, M. G., Silva, J., Sá, E., Carvalho, A., & Rezazadeh, A. (2022). Factors influencing user behaviour in micromobility sharing systems: A systematic literature review and research directions. Travel Behaviour and Society, 27, 1–25. DOI
Sá, E., Carvalho, A., Silva, J., & Rezazadeh, A. (2022). A Delphi study of business models for cycling urban mobility platforms. Research in Transportation Business and Management, 45(100907). DOI
Sá, E., Farhangmehr, M., Pinho, J. C., & Dibb, S. (2022). Marketing decisions and implementation process for entrepreneurial and managerial practices: a critical incident technique approach. Journal of Research in Marketing and Entrepreneurship, 24(2), 221–241. DOI +info
daSilva, N., Duarte, P., & Sá, E. (2022). Flow experience and emotions in tourism. In D. Agapito, M. A. Ribeiro, & K. M. Woosnam (Eds.), Handbook on the Tourist Experience: Design, Marketing and Management (pp. 61–72). Edward Elgar. +info
Silva, A., Sá, E., Silva, J., & Pinho, J. C. (2021). Dance is for all: A social marketing intervention with children and adolescents to reduce prejudice towards boys who dance. International Journal of Environmental Research and Public Health, 18(13), 6861. DOI
Silva, J., Sá, E. S., Escadas, M., & Carvalho, J. (2021). The influence of ambient scent on the passengers’ experience, emotions and behavioral intentions: An experimental study in a Public Bus service. Transport Policy, 106, 88–98. DOI
de Matos, N. M. S., de Sá, E. S., & de Oliveira Duarte, P. A. (2021). A review and extension of the flow experience concept. Insights and directions for Tourism research. Tourism Management Perspectives, 38, 100802. DOI +info
Atzger, B., Sá, E. S., & Silva, J. (2020). Exploring sources of voter-based political human brand equity. Journal of Brand Management, 27(4), 481–494. DOI
Silva, J., Pinho, J. C., Soares, A., & Sá, E. (2019). Antecedents of online purchase intention and behaviour: Uncovering unobserved heterogeneity. Journal of Business Economics and Management, 20(1), 131–148. DOI
Sá, E. S., & Pinho, J. C. M. R. (2019). Effect of entrepreneurial framework conditions on R&D transfer to new and growing firms: The case of European Union innovation-driven countries. Technological Forecasting and Social Change, 141, 47–58.
Sá, E., Casais, B., & Silva, J. (2019). Local development through rural entrepreneurship, from the Triple Helix perspective: The case of a peripheral region in northern Portugal. International Journal of Entrepreneurial Behaviour and Research, 25(4), 698–716. DOI
Marques, N., Sá, E., & Providência, B. (2018). Art on Chairs: Uma Estratégia de Desenvolvimento Territorial. Guimarães: Lab2PT.
Sá, E., Dias, D., & Sá, M. J. (2018). Towards the university entrepreneurial mission: Portuguese academics’ self-perspective of their role in knowledge transfer. Journal of Further and Higher Education, 42(6), 784–796. DOI
Marques, N., Sá, E., & Providência, B. (2017). A marca local Art on Chairs como motor de inovação e desenvolvimento territorial - estratégia em hélice quádrupla . In J. Abreu (Ed.), Success Full - Casos de Sucesso nos Municípios Portugueses (1ª., pp. 255–295). Idioteque.
Pinho, J. C. M. R., & Sá, E. S. D. (2014). Personal characteristics, business relationships and entrepreneurial performance: Some empirical evidence. Journal of Small Business and Enterprise Development, 21(2), 284–300. DOI
Pinho, J. C., & Sampaio, E. S. (2013). Entrepreneurial Performance and stakeholders’ relationships: A social network analysis perspective. International Journal of Entrepreneurship, 17, 1.
Sá, E., Dias, D., & Sá, M. J. (2013). Envolvimento dos académicos em empreendedorismo: O caso português. In D. T. Redford (Ed.), Handbook de Educação em Empreendedorismo no Contexto Português (pp. 191–218). Porto: Universidade Católica.
Pinto, J. C., do Ceu Taveira, M., & Sá, E. (2012). Career-self management and entrepreneurship: an experience with PhD students. Electronic Journal of Research in Educational Psychology, 10(3), 985–1010.
Teaching
Entrepreneurship (Master)
Strategy and Competitiveness (Master)
Advanced Marketing Studies (PhD)
Introduction to Entrepreneurship (Master)
Principles of Entrepreneurship (Bachelor)
Marketing Project and Soft Skills (Bachelor)
